Internet Advertising Management

• Assist in the Management of executing client Digital Advertising Campaigns

• Build, launch, and manage paid digital advertising campaigns across platforms including Google Ads, Meta, LinkedIn, YouTube, and programmatic/display.

• Execute day-to-day campaign optimizations focused on pacing, performance, CTR, CPC, CPA, ROAS, and lead quality. 

• Monitor campaign delivery and budgets to ensure campaigns remain on track and within spend targets. 

• Perform keyword research, audience targeting, bid adjustments, and A/B testing to improve campaign performance. 

• Upload and QA ad creative, tracking URLs, conversion events, and campaign settings prior to launch. 

• Develop and maintain campaign naming conventions, documentation, and organization across platforms.

• Track and analyze campaign performance using Google Analytics, Looker Studio, platform dashboards, and other reporting tools. 

• Generate recurring client-facing and internal performance reports with actionable insights and recommendations. 

• Identify optimization opportunities based on performance data, audience behavior, and platform trends. 

• Monitor conversion tracking, pixels, tags, and attribution to ensure accurate reporting.

Platform and Technical Execution of Campaigns

• Implement and troubleshoot tracking pixels, UTM parameters, conversion events, and tag management systems. 

• Assist with landing page testing and CRO initiatives to improve lead generation performance. 

• Maintain campaign accuracy through detailed QA of targeting, placements, creative assets, and tracking.

• Stay current on digital advertising platform updates, best practices, and emerging trends.

Internal Communications

• Collaborate daily with account managers, creative teams, and digital strategists to align campaign execution with client objectives. 

• Proactively communicate campaign status updates, performance shifts, and optimization needs to internal stakeholders. 

• Flag performance issues, tracking concerns, or budget pacing risks early and clearly. 

• Participate in internal campaign planning and performance review meetings, providing data-driven input. 

• Collaborate with the internal team on client website recommendations for full campaign optimization

• Collaborate with the internal team to discuss SEO when necessary

External Communications

• Support client-facing communications by preparing clear, concise performance updates and campaign summaries. 

• Assist in presenting campaign results and optimization strategies during client calls (with account lead support). 

• Translate complex digital marketing metrics into actionable insights for clients. 

• Respond to client questions related to campaign performance, delivery, and optimization (as appropriate for role level). 

• Ensure reporting narratives are accurate, easy to understand, and aligned with client goals.

Essential Software Skills

• Google AdWords, Google Analytics 4, Google Tag Manager, Microsoft Excel, Meta Ads Manager, Twitter, LinkedIn Campaign Manager, Pinterest, HULU, Disney+, Paramount+, TikTok, Snapchat, Looker Studio, Programmatic/DSP platforms, Microsoft Ads, SEMrush or similar keyword tools, etc.