Public Relations Strategy & Client Communications

• Develop strategic public relations plans that align with each client's business goals, marketing objectives, and target audiences.
• Identify opportunities to increase brand awareness through earned media, community partnerships, sponsorships, speaking engagements, and thought leadership initiatives.
• Serve as a trusted communications advisor by providing recommendations on messaging, media opportunities, and reputation management.
• Develop annual communications calendars that integrate public relations, social media, marketing campaigns, and special events.
• Participate in client meetings to present strategies, campaign recommendations, and performance results.

Media Relations & Public Relations

• Build and maintain relationships with local, regional, and national media contacts.
• Research, write, and distribute press releases, media advisories, fact sheets, media kits, award submissions, and executive biographies.
• Coordinate media interviews, press conferences, grand openings, ribbon cuttings, community events, and promotional opportunities.
• Monitor media coverage and prepare earned media reports and campaign summaries.
• Assist clients with crisis communications and reputation management when necessary.

Social Media Strategy & Management

• Develop comprehensive social media strategies that support each client's marketing objectives.
• Create monthly content calendars and campaign plans across Facebook, Instagram, LinkedIn, X, TikTok, Pinterest, Threads, YouTube, and emerging platforms.
• Analyze campaign performance and recommend strategy adjustments based on engagement, reach, audience insights, and industry trends.
• Identify opportunities to expand audience engagement through new content formats, platform features, and emerging technologies.

Content Creation & Publishing

• Write compelling social media copy that reflects each client's unique brand voice and communication objectives.
• Create, schedule, publish, and manage content using Meta Business Suite and other social media management platforms.
• Design graphics, edit photos, and create short-form videos using Canva, Adobe Creative Suite, and other creative tools.
• Monitor social media accounts by responding to comments, messages, and reviews or coordinating responses with clients when appropriate.
• Maintain consistent branding, messaging, and quality across all communication channels.

Marketing & Campaign Collaboration

• Collaborate with the Digital Advertising, Graphic Design, Web Development, and Account Services teams to execute integrated marketing campaigns.
• Support promotional campaigns by developing complementary social media and public relations initiatives.
• Assist with website content updates, blog development, email marketing content, and other client communications.
• Contribute creative ideas during brainstorming sessions and campaign planning meetings.

Analytics & Performance

• Measure campaign success using social media analytics, Google Analytics 4 (GA4), media monitoring platforms, and reporting tools.
• Prepare client reports that summarize engagement, audience growth, earned media, and campaign performance.
• Present insights and strategic recommendations that improve future marketing and communications efforts.

Innovation & Professional Growth

• Stay current on public relations, social media, AI technologies, digital marketing trends, and emerging communication platforms.
• Utilize AI tools such as ChatGPT, Claude, Gemini, and Perplexity to enhance research, brainstorming, writing, and workflow efficiency.
• Identify new opportunities to improve agency processes, client communication strategies, and campaign performance.

Leadership & Client Service

• Build trusted relationships with clients through proactive communication, responsiveness, and strategic guidance.
• Successfully manage multiple client accounts, deadlines, and priorities in a fast-paced agency environment.
• Demonstrate professionalism, accountability, creativity, and a commitment to delivering exceptional client service.
• Mentor junior team members and contribute to a collaborative, positive agency culture.
• Perform other duties and special projects as assigned.