Outdoor Advertising

Connecting Communities and Ideas

Through original, attention-grabbing designs, our team of creative experts bring your message to life through dynamic visual experiences. Using cutting-edge technology, our in-house designers create innovative designs that deliver measurable impact and make your company vision for an outdoor campaign a reality.

As millions of people across the country spend more than 15 hours per week inside of their car. We place outdoor advertisements in high traffic areas to ensure that you are reaching your target demographic, serving as their constant companion on their daily commute. Outdoor or out-of-home advertising has evolved over the years, and continues to have a remarkable impact on our senses. 

High reach and frequency is what makes outdoor advertising so cost-efficient. Whether you’re looking to redefine the skyline, start a highway campaign or start messaging through city billboards to boost visibility, were here to help.

Beyond Spots & Dots Outdoor capabilities to reach your target audience

  • Traditional billboards
  • Digital billboards
  • Bus shelters
  • Bulletins
  • Posters
  • Transit shelters
  • Street furniture
  • Point-of-sale
  • Wallscapes
  • Window displays

 

Outdoor Advertising Strategies

  1. Use one message or idea - You don’t want to bombard your audience with too much at once, because messages become muddled. Highlight what’s most important.
     
  2. Incorporate contrasting colors - Outdoor ads need to be attention-getting, because they are encountered very quickly and briefly.
     
  3. Make use of readable fonts - Elegant and elaborate lettering has no place on a billboard. You want your audience to instantly be able to read and understand your message.
     
  4. View your ad from a distance - How does your ad look from across the highway? Make sure it is both readable and impactful from a distance so that the message is best received.
     
  5. Say it in 7 words or less - In outdoor advertising, brevity is your friend. Your audience will be driving by your sign or billboard at 35+ mph, so give them something easy to read and remember.
     
  6. Employ a simple design - Don't overwhelm your audience. Develop a concept that appropriately highlights your brand and products without coming on too strong.

We can make your outdoor advertising come to life with striking creative, state-of-the-art technology options and demographically driven placement . To reach your ROI and KPIs, Beyond Spots & Dots will create an outdoor media plan based on appropriate & effective strategies which will help your business reach its own goals.

Did You Know

96% of adults are exposed to outdoor media

The average time Americans spend commuting to work each year is 225 hours

90% of travelers notice outdoor advertisements.

 

Media Buying

Media buying is all about buying ad space in various outlets. It’s similar to putting pieces of a puzzle together. Because we’re bombarded with information from a variety of media sources, ad placement is key.

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Start The Conversation

We handle the entire process so that you can save time and manage your business more efficiently. Contact us now at 412-281-6215 (Pittsburgh),  614-255-7530 (Columbus) or 443-652-6001 (Baltimore) or click below to fill out a contact form to learn more about how we can help grow your business.

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