Media Relations

Leverage Relationships With the Media

Beyond Spots & Dots has developed strong relationships that extend throughout television, radio, print and digital media outlets. Once a strategic public relations plan is developed, we get to work crafting press releases, getting the word out and connecting with local media for the purpose of capturing the attention of news outlets, journalists, politicians and publications.

Our established rapport with the media bolsters public relations efforts by getting you coverage in publications and getting media coverage for your event.

Learn more about Why Your Business Needs a Media Plan


Earned Media

Earned media consists of news coverage, press releases, interviews, website content, stories, social media posts, and any other content generated by your business that increases its exposure and brand awareness alongside ad campaigns.
Anytime your business or brand gets publicity outside of its marketing campaigns, that is earned media. Customer reviews and social media posts are a great source of earned media you can encourage in different ways through your business. There are also several ways your business can hold events or make announcements that can generate earned media.

Read more about How Earned Media can help your business

Our media relationships allow us to:

  • Identify niche publications that provide qualified readership
  • Connect local, regional or national media to your product or service
  • Coordinate and manage editorial placements
  • Monitor and analyze traditional and online media exposure
  • Work with news outlets directly

Collaborative Partnerships

Beyond Spots & Dots not only engages in building collaborative partnerships with each of our clients, we also maintain long-standing relationships with representatives from established traditional and digital media outlets. As our client, you benefit from our media relationships on a local and regional level.

Internet Advertising

Internet advertising has become an essential part of a successful advertising mix, as the Web is an interactive and social space and is a cost-effective way to reach a global or local audience.


Start The Conversation

We handle the entire process so that you can save time and manage your business more efficiently. Contact us now at 412-281-6215 (Pittsburgh),  614-255-7530 (Columbus) or 443-652-6001 (Baltimore) or click below to fill out a contact form to learn more about how we can help grow your business.