Event Geofence Retargeting

Identify Where Your Audience is Going!

Events gather numerous people who are similarly interested in a topic whether it be a sporting event, corporate conference, rock concert or renaissance festival. 

Knowing what events your target audience is interested in and will be attending can be utilized to your advantage with Event Geofence Retargeting. Event Geofence Retargeting is a precise geotargeting technology, allowing Beyond Spots & Dots to target individuals who attend a specific event during a predetermined time frame and serve them ads promoting your product, service, or brand. 

How Event Geofence Retargeting Works:

A virtual geofence is drawn around an event location where your target audience will be and dayparting is scheduled. When event attendees enter the geofenced location and check their phone to post to social media or check the weather, the geofence captures their data. The event attendees then become part of a custom audience that can be later be served ads for up to thirty days after the event ends!

Did you know?

Americans are looking at their phones more often than ever before, on an average of 52 TIMES A DAY, according to Deloitte’s Global Mobile Consumer Survey.

Example:

A medical startup is interested in targeting medical professionals with a campaign promoting their latest device. Using Event Geofence Retargeting, Beyond Spots & Dots would geofence a convention center holding the medical conference and specifically daypart the times that the conference was each day. The Event Geofence would capture the medical professionals’ cellphone and location and serve them the medical startup ads for thirty days!

What Events Work?

  • Conferences & Conventions
  • Sporting Events & Concerts
  • Festivals & Fairs
  • Fundraisers & Benefits
  • Any event with a specific location, date/s and time!

Important Terms:

  1. Geofence: a location-based mobile advertising technology for targeting users based on specific geographic areas.
  2. Dayparting: scheduling your ads for certain times of day or days of the week in order to more effectively target your audience.

Internet Advertising

Internet advertising has become an essential part of a successful advertising mix, as the Web is an interactive and social space and is a cost-effective way to reach a global or local audience.

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