Television Advertising Just Got An Upgrade

U.S. consumers are ditching traditional TV in favor of over-the-top (OTT) or Connected TV (CTV) video services. These individuals are the cord-cutters. Millennials and the Gen Xers, who may have never signed up for cable and are instead choosing OTT/CTV, are the cord-nevers.

Because they are using streaming devices, like Apple TV, Chromecast or Xbox, to watch premium programming, the cord-cutters and cord-nevers are a growing segment of the population who are missing traditional TV commercials.

Reach Cord-Cutters and Cord-Nevers

Imagine if your company could market your brand, product or service to this burgeoning market. With Beyond Spots & Dots OTT/CTV service, you can! Beyond Spots & Dots OTT/CTV service allows you to reach this untapped audience with non-skippable videos ads promoting your brand, service or product. Beyond Spots & Dots will geographically target your audience via geofencing, zip codes, or mile radius, and will serve pre-roll or mid-roll video ads within streamed content on connected devices.

Did you know?

The number of U.S. households using only OTT streaming services to access TV programming and movies has nearly tripled over the past five years, according to a report from the Video Advertising Bureau.

Benefits of OTT/CTV Service

  • Non-skippable video ads
  • Reach a unique, untapped demographic
  • Reach is in-app or in-browser
  • Combine impact of TV with precision of digital

Important Terms:

  1. OTT - over-the-top video service
  2. Connected TV - CTV
  3. Pre-roll – appearing before streamed content
  4. Mid-roll – appearing within streamed content
  5. Devices – Amazon Fire, Android, Apple TV, Chromecast, PlayStation, Roku, Xbox.

Internet Advertising

Internet advertising has become an essential part of a successful advertising mix, as the Web is an interactive and social space and is a cost-effective way to reach a global or local audience.



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