Programmatic Advertising

Build and Target Your Custom Audience

From Geofencing and Geofence Remarketing to CRM Targeting and GeoConversion Tracking, Beyond Spots & Dots has a full suite of programmatic tactics available for your organizations needs. Create and layer custom audiences with third-party data or use your CRM data to target with pinpoint accuracy.


Target your specific audience through geofencing. Geofence events, businesses, conferences, open houses, dealership, festival or individual homes with display or video ads.

Learn More on How You Can Use Geofencing to Target a Niche Audience

CRM Targeting

Does your organization have a list of customer addresses or email addresses? Use your own proprietary CRM data anonymously to introduce new products, events or services directly to prospective students or potential clients.

  • Address Targeting
  • Email Targeting

IP Targeting

Target users by the location of their IP address. By adding a list of IP Addresses, it is possible to target specific buildings.

Geofence Retargeting

You know your audience enjoys certain types of events or goes to certain places. From moms taking their kids to a live version of their favorite characters to auto enthusiasts attending a car show, there are events or destinations where your target demographic and audience lives, shops and eats. Using powerful geofencing technology combined with dayparting, we can reach potential student, customers or visitors through sporting events, open houses, concerts, festivals, conferences and more. Use the data collected to retarget these individuals later with display or video ads in their homes.

Secondary Search

While Google, Yahoo! And Bing are the primary search engines used in the United States, there are thousands of sites with search capabilities. Retarget users who have entered prespecified search keywords phrases relevant to your industry or product.

Read more about how to Follow Your Audience Through Secondary Search Retargeting

GeoConversion Tracking

While a visit to your website is powerful, a visit to your physical location can be much more meaningful. Are you looking to increase foot traffic to your store, office, campus, dealership or other location?  Through GeoConversion Tracking, we can help you measure actual visits – not just those to your website, all while tying back to your digital advertising.


It seems like everyone is cutting the cord these days. Reach your target audience on their connected televisions through premium streaming channels, or across any device where they may be watching premium programming. Television advertising just got an upgrade: Reach your audience on AppleTV, Amazon Firestick, Roku, Xbox, Wii, smart TV's and more.

What is Secondary Search Retargeting?

Benefits of Programmatic Advertising

  1. Reach a segmented audience.
  2. Geographically retarget with geofences
  3. Conversion tracking for foot traffic
  4. Reach cord cutters on their TV's
  5. Cross-device targeting

What's Geofencing?

Mobile advertising is becoming more important than ever. Below are some statics to think about when considering mobile.

  • 68% of people in the US check their phones within 15 minutes of waking up
  • 47% of US smartphone owners say their smartphone is something they "couldn't live without"
  • On average people interact at their phones an average of 13x an hour
  • 82% of people consult their phones while shopping at physical locations
  • 60% of purchasing-influenced ads are viewed on a mobile device

Internet Advertising

Internet advertising has become an essential part of a successful advertising mix, as the Web is an interactive and social space and is a cost-effective way to reach a global or local audience.


Start The Conversation

As a digital marketing agency, we handle the entire process so that you can save time and manage your business more efficiently. Contact us now at 412-281-6215 (Pittsburgh),  614-255-7530 (Columbus) or 443-652-6001 (Baltimore) or click below to fill out a contact form to learn more about how we can help grow your business.