Radio Advertising

Put the ROI in Radio

As America’s #1 reach medium, radio advertising is an effective way to share your message with consumers and build stronger brand awareness. Drawing specific audiences through specialized programming, we create messaging that excites and engages your current customers and connects you to new ones.

With lifestyle-specific programming, radio reaches approximately 93% of consumers each week. Through creative content and strategic delivery, Beyond Spots & Dots creates impactful connections between our clients and their customers that lead to measurable action and growth. With more than 40 years of combined experience, our media specialists deliver customized radio advertising plans to make your brand stand apart from the competition.

Our media specialists know how radio stations operate and how to buy radio efficiently. With over twenty years of combined experience, we know how to build customized radio plans to best fit your sales and marketing goals

Whether you are into sports, weather, news or music, we offer our clients access to streaming online radio platforms such as Pandora, Spotify, iHeartMedia as well as broadcast FM and AM radio.

Beyond Spots & Dots Services include but are not limited to:

  • Script writing
  • Segment sponsorships
  • Pre-recorded straight reads
  • Live reads
  • Jingles
  • On location radio remotes
  • Celebrity endorsements
  • Added value
  • Negotiated volume rates

Read More on How Tracking Radio and TV Web Lift Can Benefit Your Advertising Campaigns

What's Web Lift?

Advantages of Radio Advertising

  1. Radio is the only completely mobile, fully accessible, highly diverse free medium.
  2. Radio engages emotionally. The more creative the spots, the better the results.
  3. Radio dramatically effects internet advertising. If you are advertising on the internet use radio to drive people to your website.
  4. Radio reaches 93% of all U.S. consumers each week.
  5. 33 Million consumers tune into online radio every month.
  6. Whether you are selling cars, books, clothes or appliances, radio reaches all key categories.
We've cultivated long-term relationships with radio stations. This, combined with the volume of business we place, gives Beyond Spots & Dots the ability to negotiate superior ad rates on behalf of our customers. However, Beyond Spots & Dots does not stop once the media buy has been placed. We consistently manage and optimize ad placement of radio spots throughout the campaign to ensure proper rotation and traffic goals.
Whether you are trying to reach a local, regional or national target audience, Beyond Spots & Dots will negotiate rates, create and place your ads, and manage your radio campaign.

President and Founder Melanie Querry and CEO Andreas Beck talked about tips for buying TV and radio advertising during their recent episode of Beyond the Scenes, an award-winning video podcast. 

Watch or read about tips for buying television and radio advertising here.

TV Advertising

Whether you are trying to reach a local, regional or national target audience, television is one of the most effective ways to advertise because it allows you to reach audiences at home.


Start The Conversation

We handle the entire process so that you can save time and manage your business more efficiently. Contact us now at 412-281-6215 (Pittsburgh),  614-255-7530 (Columbus) or 443-652-6001 (Baltimore) or click below to fill out a contact form to learn more about how we can help grow your business.