Beyond The Scenes

A Unique Perspective on Marketing and Advertising

As a family-owned full-service advertising and marketing agency, we believe it’s important to cultivate strong relationships with our clients. When we dive into understanding your brand’s DNA and learn about your goals, your purpose, and your target audience, we can more effectively optimize your strategy and propel your company forward.

We believe that building genuine connections with our clients is key, so we wanted to take you Beyond the Scenes and tell you a little more about us!

Episode 28: Tips for Buying TV & Radio Advertising

In this episode of “Beyond the Scenes,” our CEO, Andreas Beck, and President & Founder, Melanie Querry, share their tips and advice for buying TV and radio advertising.
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Episode 27: The Impact of Press Release Distribution

In this week’s episode of “Beyond the Scenes,” our CEO, Andreas Beck, and President & Founder, Melanie Querry, explain the impact of press release distribution.
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Episode 26: What is Earned Media Anyway?

In this week’s episode of “Beyond the Scenes,” our President & Founder, Melanie Querry, explains what earned media is and how you can use it to gain exposure for your business.
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Episode 25: A New Way To Advertise: YouTube OTT

In this week’s episode of “Beyond the Scenes,” our President & Founder, Melanie Querry, explains why keeping your website up-to-date is the first step you should take in your digital strategy.
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Episode 24: All Roads Lead to Your Website

In this week’s episode of “Beyond the Scenes,” our CEO, Andreas Beck, and President & Founder, Melanie Querry, explain what Secondary Search Retargeting is and how it can help you successfully target your audience.
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Episode 23: The Value of a Press Release

Episode 22: What is Secondary Search Retargeting?

Episode 21: Why You Need a Logo Usage Manual

In this week’s episode of “Beyond the Scenes,” our CEO, Andreas Beck, and President & Founder, Melanie Querry, explain why you need a logo usage manual.
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Episode 20: The 6 Greatest Enemies to Advertising

In this week’s episode of “Beyond the Scenes,” our CEO, Andreas Beck, and President & Founder, Melanie Querry, break down the 6 greatest enemies to advertising and what you can do to avoid them.
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Episode 19: What's Web Lift?

In this week’s episode of “Beyond the Scenes,” our CEO, Andreas Beck, and President & Founder, Melanie Querry, explain what Web Lift is and how it can help you track the ROI for your TV and radio advertisements.
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Episode 18: Out-of-home Advertising Messaging Tips

In this week’s episode of “Beyond the Scenes,” our President & Founder, Melanie Querry, explains why messaging plays an important role in the success of your out-of-home campaign.
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Episode 17: What's Geofencing?

In this week’s episode of “Beyond the Scenes”, our CEO, Andreas Beck, and President & Founder, Melanie Querry, explain how geofencing can be used to drive sales and increase brand awareness.
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Episode 16: The Difference Between Broadcast & Cable Television Advertising

How do you know which type of television advertising network is the best choice for your message and target audience?
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Episode 15: The Importance of a Careers Section on Your Website

Watch this week’s episode of “Beyond the Scenes” to learn valuable insight from our President & Founder, Melanie Querry, and CEO, Andreas Beck, on why a Career Section is essential to the growth and evolution of your business.
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Episode 14: How To Get the Most Value With Your Trade Show Booth

In Episode 14 of “Beyond the Scenes”, our President & Founder, Melanie Querry, gives insight into how you can get the most value on the expo floor.
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Episode 13: Benefits of a Full-Service Agency

In Episode 13 of “Beyond the Scenes”, our CEO, Andreas Beck, explains how a full-service marketing and advertising agency is the best way to take advantage of the dynamic marketplace to ensure you are spending your advertising dollars as efficiently as possible.
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Episode 12: What's Search Engine Optimization (SEO)?

In this week’s episode of “Beyond the Scenes”, our CEO, Andreas Beck breaks down the top reasons why every business should invest in SEO.
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Episode 11: What's Digital Brand Management?

In this week’s episode of “Beyond the Scenes”, our CEO, Andreas Beck explains why digital brand management plays a critical role in your company’s success.
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Episode 10: 5 Reasons to Work with a Full-Service Advertising Agency

Advertising plays a fundamental role in generating revenue. If you don’t market your business, it will be extremely difficult to attract new clients or customers. When it comes to your advertising strategy, leave it to the experts to steer your marketing plan!
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Episode 9: Our Strategy Behind Proven Results

When it comes to measuring performance, we’re data geeks (and proud!) We see our clients’ campaigns through to the end, consistently tracking the progress and performance of our digital strategy to ensure optimal results.
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Episode 8: What is the Digital Journey?

In Episode 8 of “Beyond the Scenes”, our CEO, Andreas Beck, shares valuable tips on how mapping your digital journey can help your brand maintain long-term business success.
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Episode 7: So, You Want to Work with Us, Now What?

In this week’s episode of “Beyond the Scenes”, our CEO, Andreas Beck walks you through our streamlined client onboarding to lay the groundwork for success.
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Episode 6: Data-Driven Since Day One

In Episode 6 of “Beyond the Scenes”, our CEO, Andreas Beck, and President & Founder, Melanie Querry, discuss how our background in data analytics has fueled our momentum as a leading agency in the digital advertising space.
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Episode 5: Social Media

In Episode 5 of “Beyond the Scenes”, our CEO, Andreas Beck shares our proven process for creating memorable social media content that generates revenue for our clients. Are you ready to learn how to stay top of mind and top of feed with your customers? The key is to create consistent content that converts. Social media marketing and advertising can maximize your brand’s visibility and magnify your message to the masses.
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Episode 4: No Surprise Invoices

In this episode of “Beyond the Scenes”, our CEO, Andreas Beck, and President & Founder, Melanie Querry, share how we make sure our clients have a clear view of where their dollars are going and what impact they are having.
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Episode 3: Looking Back at our Proudest Moments

In this week’s episode of “Beyond the Scenes”, our CEO, Andreas Beck, and President and Founder, Melanie Querry, share their proudest moments at Beyond Spots & Dots over the years.
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Episode 2: What's a Media Plan and Why is it Important

In this video, Beyond Spots & Dots CEO, Andreas Beck, and President and Founder, Melanie Querry, break down the top reasons why every business needs a media plan to succeed.
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Episode 1: Story Behind the Beyond Spots & Dots Name

What does "Beyond Spots & Dots" mean anyways? In this episode of “Beyond the Scenes” CEO Andreas Beck as well as President and Founder Melanie Querry sit down to share the story behind our brand’s unique name.
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