Beyond The Scenes

A Unique Perspective on Marketing and Advertising

As a family-owned full-service advertising and marketing agency, we believe it’s important to cultivate strong relationships with our clients. When we dive into understanding your brand’s DNA and learn about your goals, your purpose, and your target audience, we can more effectively optimize your strategy and propel your company forward.

We believe that building genuine connections with our clients is key, so we wanted to take you Beyond the Scenes and tell you a little more about us!

 

Episode 35: Social Media - What Platform Should You Use

In this episode of “Beyond the Scenes”, Beyond Spots & Dots President and Founder Melanie Querry and CEO Andreas Beck talk about newsletters and drip nurture campaigns.

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Read more about Social Media Platfoms

 


 

Episode 34: Newsletters & Drip Nurture Campaigns

In this episode of “Beyond the Scenes”, Beyond Spots & Dots President and Founder Melanie Querry and CEO Andreas Beck talk about newsletters and drip nurture campaigns.

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Read more about the Top 3 Marketing Questions

 


 

Episode 33: Top 3 Marketing Questions

In this episode of “Beyond the Scenes”, CEO Andreas Beck as well as President and Founder Melanie Querry sit down to talk about the top marketing questions asked by clients.

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Read more about the Top 3 Marketing Questions

 


 

Episode 32: Digital Display Advertising and the Psychology of Remarketing

In this episode of “Beyond the Scenes” CEO Andreas Beck as well as President and Founder Melanie Querry sit down to talk about the psychology of remarketing campaigns.

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Read more about Display Advertising and Remarketing

 


 

Episode 31: Targeting an Active Audience with Google Discovery

In this episode of Beyond the Scenes, Beyond Spots & Dots President and Founder Melanie Querry and CEO Andreas Beck talk about Google Discovery and how these ads can help you target an audience in an active mindset.

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Read more about Google Discovery

 


 

Episode 30: Strategies for Google Search Advertising

In this episode of Beyond the Scenes, Beyond Spots & Dots President and Founder Melanie Querry and CEO Andreas Beck talk about advertising on Google Search and how you can implement strategies that will maximize your return on investment.

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Read more about Google Search Advertising

 


 

Episode 29: ChatGPT's Impact on Marketing Strategy

In this episode of Beyond the Scenes, Melanie Querry, President and Founder of Beyond Spots & Dots, and Andreas Beck, CEO of Beyond Spots & Dots, discuss the impact that ChatGPT is having in the world of marketing and advertising and effective ways to implement it into strategies.

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Read more about ChatGPT Marketing

 


 

Episode 28: Tips for Buying TV & Radio Advertising

In this episode of “Beyond the Scenes,” our CEO, Andreas Beck, and President & Founder, Melanie Querry, share their tips and advice for buying TV and radio advertising.

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Read more about TV and Radio Advertising

 


 

Episode 27: The Impact of Press Release Distribution

In this week’s episode of “Beyond the Scenes,” our CEO, Andreas Beck, and President & Founder, Melanie Querry, explain the impact of press release distribution.

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Read more about Press Release Distribution

 


 

Episode 26: What is Earned Media Anyway?

In this week’s episode of “Beyond the Scenes,” our President & Founder, Melanie Querry, explains what earned media is and how you can use it to gain exposure for your business.

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Read more about Earned Media

 


 

Episode 25: A New Way To Advertise: YouTube OTT

In this week’s episode of “Beyond the Scenes,” our CEO, Andreas Beck, and President & Founder, Melanie Querry, explain what YouTube OTT is and offer tips to help you make the most of your advertisements.

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Read more about YouTube OTT

 


 

Episode 24: All Roads Lead to Your Website

In this week’s episode of “Beyond the Scenes,” our President & Founder, Melanie Querry, explains why keeping your website up-to-date is the first step you should take in your digital strategy.

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Read more about Website best practices

 


 

Episode 23: The Value of a Press Release

In this week’s episode of “Beyond the Scenes,” our CEO, Andreas Beck, and President & Founder, Melanie Querry, explain what press releases are and how they can add value to your business.

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Read more about Press Releases

 


 

Episode 22: What is Secondary Search Retargeting?

In this week’s episode of “Beyond the Scenes,” our CEO, Andreas Beck, and President & Founder, Melanie Querry, explain what Secondary Search Retargeting is and how it can help you successfully target your audience.

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Read more about Secondary Search Retargeting

 


 

Episode 21: Why You Need a Logo Usage Manual

In this week’s episode of “Beyond the Scenes,” our CEO, Andreas Beck, and President & Founder, Melanie Querry, explain why you need a logo usage manual.

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Read more about Logo usage

 


 

Episode 20: The 6 Greatest Enemies to Advertising

In this week’s episode of “Beyond the Scenes,” our CEO, Andreas Beck, and President & Founder, Melanie Querry, break down the 6 greatest enemies to advertising and what you can do to avoid them.

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Read more about the 6 Greatest Enemies to Advertising

 


 

Episode 19: What's Web Lift?

In this week’s episode of “Beyond the Scenes,” our CEO, Andreas Beck, and President & Founder, Melanie Querry, explain what Web Lift is and how it can help you track the ROI for your TV and radio advertisements. 

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Read more about Web Lift

 


 

Episode 18: Out-of-home Advertising Messaging Tips

In this week’s episode of “Beyond the Scenes,” our President & Founder, Melanie Querry, explains why messaging plays an important role in the success of your out-of-home campaign. 

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Read more about Out-of-home Advertising

 


 

Episode 17: What's Geofencing?

In this week’s episode of “Beyond the Scenes”, our CEO, Andreas Beck, and President & Founder, Melanie Querry, explain how geofencing can be used to drive sales and increase brand awareness.   

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Read more about Geofencing 

 


 

Episode 16: The Difference Between Broadcast & Cable Television Advertising

How do you know which type of television advertising network is the best choice for your message and target audience?   

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Read more about Broadcast and Cable TV Advertising

 


 

Episode 15: The Importance of a Careers Section on Your Website

Watch this week’s episode of “Beyond the Scenes” to learn valuable insight from our President & Founder, Melanie Querry, and CEO, Andreas Beck, on why a Career Section is essential to the growth and evolution of your business.  

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Read more about the Importance of a Careers Section on Your Website

 


 

Episode 14: How To Get the Most Value With Your Trade Show Booth

In Episode 14 of “Beyond the Scenes”, our President & Founder, Melanie Querry, gives insight into how you can get the most value on the expo floor.  

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Read more about Trade Show Booth design

 


 

Episode 13: Benefits of a Full-Service Agency

In Episode 13 of “Beyond the Scenes”, our CEO, Andreas Beck, explains how a full-service marketing and advertising agency is the best way to take advantage of the dynamic marketplace to ensure you are spending your advertising dollars as efficiently as possible.  

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Read more about Full-Service Marketing and Advertising

 


 

Episode 12: What's Search Engine Optimization (SEO)?

In this week’s episode of “Beyond the Scenes”, our CEO, Andreas Beck breaks down the top reasons why every business should invest in SEO.  

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Read more about SEO

 


 

Episode 11: What's Digital Brand Management?

In this week’s episode of “Beyond the Scenes”, our CEO, Andreas Beck explains why digital brand management plays a critical role in your company’s success. 

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Read more about Digital Brand Management

 


 

Episode 10: 5 Reasons to Work with a Full-Service Advertising Agency

Advertising plays a fundamental role in generating revenue. If you don’t market your business, it will be extremely difficult to attract new clients or customers. When it comes to your advertising strategy, leave it to the experts to steer your marketing plan!  

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Read more about Full-Service Advertising

 


 

Episode 9: Our Strategy Behind Proven Results

When it comes to measuring performance, we’re data geeks (and proud!) We see our clients’ campaigns through to the end, consistently tracking the progress and performance of our digital strategy to ensure optimal results. 

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Episode 8: What is the Digital Journey?

In Episode 8 of “Beyond the Scenes”, our CEO, Andreas Beck, shares valuable tips on how mapping your digital journey can help your brand maintain long-term business success. 

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Read more about mapping a Digital Journey

 


 

Episode 7: So, You Want to Work with Us, Now What?

In this week’s episode of “Beyond the Scenes”, our CEO, Andreas Beck walks you through our streamlined client onboarding to lay the groundwork for success.

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Episode 6: Data-Driven Since Day One

In Episode 6 of “Beyond the Scenes”, our CEO, Andreas Beck, and President & Founder, Melanie Querry, discuss how our background in data analytics has fueled our momentum as a leading agency in the digital advertising space.

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Episode 5: Social Media

In Episode 5 of “Beyond the Scenes”, our CEO, Andreas Beck shares our proven process for creating memorable social media content that generates revenue for our clients. Are you ready to learn how to stay top of mind and top of feed with your customers? The key is to create consistent content that converts. Social media marketing and advertising can maximize your brand’s visibility and magnify your message to the masses.

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Episode 4: No Surprise Invoices

In this episode of “Beyond the Scenes”, our CEO, Andreas Beck, and President & Founder, Melanie Querry, share how we make sure our clients have a clear view of where their dollars are going and what impact they are having.

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Episode 3: Looking Back at our Proudest Moments

In this week’s episode of “Beyond the Scenes”, our CEO, Andreas Beck, and President and Founder, Melanie Querry, share their proudest moments at Beyond Spots & Dots over the years.

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Episode 2: What's a Media Plan and Why is it Important

In this video, Beyond Spots & Dots CEO, Andreas Beck, and President and Founder, Melanie Querry, break down the top reasons why every business needs a media plan to succeed. 

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Read more about Media Plans

 


 

Episode 1: Story Behind the Beyond Spots & Dots Name

What does "Beyond Spots & Dots" mean anyways? In this episode of “Beyond the Scenes” CEO Andreas Beck as well as President and Founder Melanie Querry sit down to share the story behind our brand’s unique name. 

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