Beyond Spots & Dots Search Engine Optimization

Search Engine Optimization

What is SEO and how can websites implement it?

SEO stands for Search Engine Optimization. In the simplest terms, it is strategies that help your website get noticed online.

On-site SEO involves things that can be done directly on a website to enhance its visibility. This includes meta tags, keywords, and other backend portions of a site's code that are read by search engines to generate results. Ensuring that meta data on a website is correct will drive search results to that site more efficiently.

Websites can also be enhanced through SEO by keyword loading. By including keywords related to products in services in page titles and text, search engines are more likely to pull a site for relevant queries.

A website's SEO can also be improved through backlinking. Backlinking is a manual effort to generate relevant links leading back to your website across the internet. High-quality backlinks can include social media profiles, press releases, references in news articles, business listings, and job postings. Not only do these links drive additional traffic to a website naturally, but they also enhance the site's prevalence in results generated by search engines.