Social Media Advertising
Social media is pervasive in today’s digital landscape. At Beyond Spots & Dots, we leverage the popularity of spaces like Facebook, Twitter, LinkedIn and others to publicize your brand. From promoted posts to like ads, our digital team has the expertise to get your company noticed on social media.
We will execute your social media advertising campaign using a variety of methods. But we won’t stop there. Beyond Spots & Dots is unique in that we see your campaign through to the end, and in doing so our team will track which ads are performing best, make adjustments and analyze customer conversions.
We are obsessed with results. You should be too.
Let Beyond Spots & Dots help you obtain results by managing your advertising campaign through strategic media buying.
Budget... Research... Target... Negotiate... Place... Manage.
Our social media advertising services include, but are not limited to:
Clicks to Website/Page Ads
Popular for use on both Facebook and LinkedIn, clicks to website/clicks to page ads are used to generate traffic to/engagement with your company website or LinkedIn page. Our team will create ads that will appear within Facebook newsfeeds and on the right sidebar of both Facebook and LinkedIn pages.
Promoted/Post Engagement Ads
Twitter and Facebook help to enhance engagement with your brand through promoted tweets and post engagement ads. These appear higher in timelines and newsfeeds as well as in search results, and can lead to sources like your website or social profile.
Exclusive to Facebook, like ads invite users to “like” your company’s profile page, serving to enhance your brand’s online following. Like ads frequently appear across Facebook newsfeeds and on the right sidebar.
Twitter and Facebook both support remarketing ads, designed to convert previous page viewers into paying customers. Our digital team will craft ads that will appear on newsfeeds, promoted tweets and on the right sidebar of Facebook to help generate sales.
Sponsored Update Ads
People follow countless sources and posts on LinkedIn, from companies and colleagues. We’ll use sponsored update posts from your account that will appear higher in LinkedIn timelines, allowing your company to increase engagement with your page and posts.
These ads are the commercials that precede videos that users have chosen to watch on Youtube and are effective in increasing brand awareness. Though they can be skipped after 5 seconds, in-stream ads follow a pay per view payment model if users watch the entire 30-second ad.
Upon searching for video content, in-display ads are shown to Youtube users in search results, as well as on the right sidebar of the page when a related video is played. These ads are especially effective in targeting audiences looking for certain content and follow a pay per click model when your ad is chosen for viewing.
Internet advertising has become an essential part of a successful advertising mix, as the Web is an interactive and social space and is a cost-effective way to reach a global or local audience.
We handle the entire process so that you can save time and manage your business in a more efficient manner. Contact us to learn more about how we can help grow your business.