Web Lift

How Tracking Radio and TV Web Lift Can Benefit Your Advertising Campaigns

Web lift is a key metric for analyzing the return on investment when we spend advertising dollars on television and radio placements.

"Web lift can really be utilized for all types of media, digital and traditional," Melanie Querry, President and Founder of Beyond Spots & Dots, said. 

By tracking air times for your ad placements in traditional media, you can tie those times to data on your website to see if there is additional usage, or a lift, as a result of those ads.

"This is an answer for all the digital analytics that is happening," Andreas Beck, CEO of Beyond Spots & Dots, said. "For television and radio, equally important in many ways for audiences, this is a way for us to track the effectiveness of our campaigns similar to the real-time analytics we get from digital campaigns."

Traditionally, someone would have to physically track air times on a spreadsheet and compare that to phone calls or other contacts happening at that same time to determine the effectiveness of a campaign. With digital tools, direct response to traditional advertisements can now be tracked much more efficiently.