Beyond Spots & Dots | Press Release

Company News

Beyond Spots & Dots Wins Long John Silvers Contract

Wednesday, March 10, 2010


Beyond Spots & Dots has been contracted to represent the Central PA and Baltimore, Maryland markets of Cross Country Ventures, a franchisee of Yum! Brands, that owns Long John Silver’s and A&W restaurants throughout markets in PA, MD, and CA.

Beyond Spots & Dots will conduct extensive market research and create a strategic advertising and marketing plan that will drive business, increase “TOMA” of prospective customers, and increase revenues. Beyond Spots & Dots will handle the negotiation and placement of all media including, but not limited to, print, television, radio, outdoor and internet within a total of eighteen Pennsylvania markets and two Baltimore, Maryland markets. Beyond Spots & Dots will also oversee, analyze, implement, and maintain all “Local Store Marketing,” which includes local event sponsorships and opportunities as well as local marketing and advertising used. Beyond Spots & Dots is responsible for managing all advertising and local store marketing for Pennsylvania Long John Silver’s in eighteen markets, as well as two in the Baltimore DMA. In addition, Beyond Spots & Dots will manage all advertising and local store marketing for A&W restaurants throughout six Pennsylvania markets.

About Beyond Spots & Dots

Founded in 2006, Beyond Spots & Dots is a full service advertising agency with global reach dedicated to creating, planning and handling advertising for its clients.

About Yum! Brands

Yum! Brands, Inc., (NYSE:YUM) based in Louisville, Kentucky, is the world’s largest restaurant company in terms of system restaurants, with more than 36,000 restaurants in over 110 countries and territories. The company is ranked #239 on the Fortune 500 List, with revenues in excess of $11 billion in 2008. Four of the Company’s restaurant brands – KFC, Pizza Hut, Taco Bell and Long John Silver’s – are the global leaders of the chicken, pizza, Mexican–style food and quick–service seafood categories, respectively. Outside the United States, the Yum! Brands system opened more than four new restaurants each day of the year, making it a leader in international retail development. The company has consistently been recognized for its reward and recognition culture, diversity leadership, community giving, and consistent shareholder returns.



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