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Beyond Spots & Dots contracted to represent the Indiana University of Pennsylvania's School of Graduate Studies and Research

Tuesday, May 25, 2010


Beyond Spots & Dots has been contracted to represent the Indiana University of Pennsylvania's School of Graduate Studies and Research.

Beyond Spots & Dots will conduct extensive market research and create a strategic advertising and marketing plan that will help to increase enrollment in over 65 graduate degree programs at both IUP Main Campus and IUP Monroeville Graduate and Professional Center.

Beyond Spots & Dots will handle the negotiation and placement of all media including, but not limited to, print, television, radio, outdoor and internet. Beyond Spots & Dots will also manage, analyze, and assist in the creation of the first IUP SGSR television commercial that will begin airing in August of 2010.

IUP is a member of the Pennsylvania State System of Higher Education and the Council of Graduate Schools, and is classified as a Carnegie Doctoral/HSS University (Doctoral, Humanities/Social Sciences dominant). They have a long standing tradition of academic excellence; they currently offer more than 70 graduate programs and have over 2,000 graduate students in matriculation. In 2009, IUP was included in the Princeton Review's book The Best 368 Colleges, and was the only Pennsylvania State System university listed. IUP's SGSR prides itself on its expert faculty, and serves its students through the use of innovative technology in the classroom, hands-on learning in the local community through civic engagement and community partnerships, and unique learning opportunities through personalized, in-field experiences.

Founded in 2006, Beyond Spots & Dots is a full service advertising agency with global reach dedicated to creating, planning and handling advertising for its clients.




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