Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving the visibility of a webpage in search engines via "natural" or unpaid ("organic" or "algorithmic") search results. SEO provides the highest long-term return on investment of all online marketing methods.
Search engine optimization rewards sites containing the most relevant, trustworthy information by displaying them at the top of the search results page.
Keys to a Good Website
1. Keep it simple with one topic per page.
2. Update content regularly to keep your website interesting.
3. Optimize source code so that you end up on the first page of search results.
4. Provide easy navigation for users.
5. Make good use of negative space.
If Google Can’t Find You, No One Can
Search engines, like Google, use a complex ranking system to deliver the most relevant information to users.
Search Engine Optimization improves your site’s rank, making it more visible to potential customers and increasing your online presence.
When SEO is done right, it provides the highest long-term return on investment of any online marketing. A variety of tried-and-true techniques will contribute to increasing your site’s search engine rank, such as content updates, backlinking, keyword density, code optimization, and meta-tags
Content is King
Whether it’s interesting information, facts, infographics, blog posts, press releases or articles, there’s nothing more crucial than content to increase your page rank and Web traffic. Good content solidifies your site as a credible source to both search engines and audience members and encourages your audience to visit longer and more often. The team at Beyond Spots & Dots knows how to create engaging content that will get you site the attention it deserves.
The backbone of SEO consists of 4 frameworks:
- Keyword Insertion
- Meta Tag Data
- Content Creation
Premier Google Partner
As a Premier Google Partner, Beyond Spots & Dots has been trusted as a certified expert with proven success using industry best practices. With Premier Partner status, Beyond Spots & Dots stays ahead of the curve by using the latest Google tools and products and by working directly with Google to help clients get the most out of their marketing budgets.
Scope of Services
We handle all of your advertising needs so that your business can continue to do its job while we do ours. We’ll be your “one-stop-shop” to keep your brand fresh and relevant.
We handle the entire process so that you can save time and manage your business more efficiently. Contact us to learn more about how we can help grow your business.